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Lifestyle Practice Builders - Chiropractic Business & Marketing

May 30, 2017

Drs. Zach and Serina Harvey are recent graduates of Cleveland University and are associates practicing in Peru. They are planning to starting their own practice in a few years and had some questions for Dr. Day.

Show Notes

  • “The dream” of owning clinics in Peru and the U.S.
  • Getting a clinic started in Peru and hiring new grads to work that clinic so they can move back to the U.S. and start another clinic.
  • #1 Priority – Financing.
  • Things to work on – staff training
  • Policies and Procedures manual- write it down!
  • Develop your vision for the clinic
  • Ideal Location – have at least 3 alternates
  • Targeting younger and more athlethic patients
  • Budgeting! Know the cost of living, and all your expenses.
  • Start out with minimum amount of equipment.
  • “Lean and mean”
  • What is the best way to get your message out? Social media, health talks, marketing strategies targeting your demographic
  • Social Media Made Me Rich by Matthew Loop
  • Internal and External marketing
  • Map out your dream practice, describe your avatar.
  • Be prepared to put in hard work and time.
  • Write things down, figure things out, refine your trade.
  • Get an accountant!
  • Figure out a timeline for everything you need to do – work backwards from your goal.
  • Think and Grow Rich by Napoleon Hill
  • How to Win Friends and Influence People
  • The 4-Hour Work Week – Tim Ferriss
  • Tools of the Titans
  • The E-Myth by Micheal Gerber
  • Gary Vee (Vaynerchuk)

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