Jan 30, 2017
Martin Rosen is a 1981 summa cum laude graduate of Life
Chiropractic College. Since 1982 he has practiced in Wellesley,
Massachusetts as a family and pediatric chiropractor. Over the past
34 years Dr. Rosen has taught pediatrics, craniopathy, SOT,
practice management and chiropractic philosophy nationally and
internationally to thousands of chiropractors and chiropractic
lecturing and teaching to chiropractors and the public he has
compiled thousands of hours of presentations on chiropractic
technique, research and evidence based protocols. His unique
approach to chiropractic and the care of the pediatric population
is evidenced in his published books, DVDs and professional
- Currently, besides his own seminar programs, he
is teaching for the International Pediatric Chiropractic
Association (ICPA) as part of their advanced certification program.
His books include: The Pediatric Participant Guide for SOT®, The
Pediatric SOT® Spinal Adjusting Manual, The SOT® Pediatric Cranial
Adjusting Manual, has written a chapter on pediatric adjusting
entitled, Sacro Occipital Technique®, in the 2nd Edition of
"Chiropractic Pediatrics", and his new book "Pediatric Chiropractic
Care" was released in March 2015.
educational DVDs are designed to assist the practitioner in
learning beginning, intermediate and advanced spinal, cranial and
soft tissue chiropractic adjusting techniques.
- Marty Rosen discusses his road into chiropractic.
- Marketing before internet: feet on the ground, speaking,
lectures, spinal screenings, etc.
- Confrontational tolerance- practicing being comfortable with
- On teaching students: Art should be the heaviest in Art,
Philosophy, and Science. Being able to commit to your technique.
Dedication is key.
- Building a family practice: expect to see the children of any
family, be excellent at doing your adjusting and you will get the
- Patient retention: running practice by using statistics. Your
educational process or your results may not be up to par if your
stats are not looking good.
- Objectify your goals, take periodic looks at the practice and
- During an ROF: determine how engaged the patient is and modify
yourself to that.
- The more time you spend explaining what chiropractic is, the
less time they will spend in the practice. Learn to be aware of
- Adjusting on the first vs second visit: It’s impossible to find
a subluxation pattern in one visit; You lose the ability to
educate; You may be adjusting a compensation instead of a
- Internal marketing: newsletters, social media, referrals,
- Insurance companies mainly cover acute care.
- New doc: you have to be willing to put more time into building
your practice. Set goals. Use your strengths and focus on that.
Look to yourself first to change your practice.
- Seasoned docs: you can’t ever stop pushing the “boulder,” learn
new skills, interact with like-minded chiropractors, change your
communication to your patients.
- Lesson learned: maintain balance in life. Learn to process your
mistakes and forgive yourself.
- Daily habits: Meditating, exercise, vodka?
- Book: The
Philosophy, Art, and Science of Sacroocipital Technic by Major
- Best business advice: Keep your overhead low, keep your
expectations rational, and work really really hard.
- There will always be someone bigger than you, faster than you,
smarter than you, etc. Just do your best and feeling goo about your
choices. Stop comparing yourself with other people.
- Contact: https://drmartinrosen.com/,
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