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Lifestyle Practice Builders - Chiropractic Business & Marketing

Jan 16, 2017

  • Dr. Anthony Lombardi’s had three years of study in kinesiology at McMaster University followed by four years at New York Chiropractic College where he received his Doctorate of Chiropractic.
  • He has a special interest in sports injuries and practices in Hamilton, Ontario at Hamilton Back Clinic. He is the clinic director and co-founder of this successful, full-scale clinic offering services in chiropractic, medical acupuncture, laser, physiotherapy, automobile accidents, therapeutic massage and naturopathic medicine.
  • He is the author Exstore Assessment & Treatment System and Exstore materials and books are now available in 25 countries worldwide.
  • He’s been a contributor to publications such as Canadian Chiropractor, Health Wellness & Safety Magazine, Inside Fitness Magazine and more.
  • In 2013 he was 1 of 5 nominated for the Chiropractor of the of the year award in Ontario, Canada out of a pool of over 4000.
  • Dr. Lombardi has treated a number of professional athletes including the National Lacrosse League (NLL) players in the Canadian Football League (CFL) and more.
  • He has also presided over 98,000 patient visits in 13 years of practice at Hamilton Back Clinic.

Show Notes

  • Lombardi speaks about his motivation to succeed in chiropractic.
  • Keys to business success: 1. Outstanding results 2. Measure results 3. Question everything.
  • Exstore Assessment System – book. Assess NMS problem and know how to treat it in two minutes. Progressive muscle testing.
  • Measuring: Rebook rate, # of phone calls/text messages/social media
  • Staying in the public eye with social media- reaching patients and peers regularly
  • 15 minutes per day spent writing.
  • Want to be a writer? Email editor of a popular magazine to get started. Some one will give you the opportunity.
  • To motivate staff: Meet every 6 weeks, talk about goals, questions, etc.
  • “The shorter the conversation is with you, the longer it becomes with someone else.”
  • With associates: you need a contract – very specific
  • Email: – associate contract sample
  • Patient self-discharge: measure rebook rate, shows how well you are communicating.
  • When patients say they are feeling well, tell them “let the doctor make the determination.”
  • Give honest, professional opinion on everything.
  • Week building: preparing for the future. Patients booked this week, next week, and so on. Then compare to the past. Make changes based on the patterns.
  • Vacations – don’t take them if starting out.
  • “I will do today what others won’t, so that I can do tomorrow what others can’t.”
  • Chiropractic schools and associations need to do a better job of preparing us in business – lacking leadership.
  • Sports chiropractic: using functional assessments, myofascial release, a little luck! Put yourself in a position to attract athletes.
  • Lombardi talks about drawing the line when volunteering your time.
  • Must have the skill set to treat athletes! Soft tissue work and adjustments.
  • Actionable content
  • New doc: forget what you learned in school. Find a mentor. Be open to new things.
  • Seasoned doc: be open to change. Break your comfort zone.
  • Learn how to deal with people – becoming a manager.
  • For “The Hot List of 100 Questions” – email
  • Heroes: His wife, Monica, and his kids, his parents.
  • Affirmations: Thank God!
  • Favorite book: The Rework by Jason Fried
  • Best business advice: “Value yourself.” And “Being greedy doesn’t pay”
  • Contact:, Facebook, Instagram,

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