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Lifestyle Practice Builders - Chiropractic Business & Marketing

Dec 12, 2016

Dr. Michael Gibson has committed himself to helping others to live the best life possible. After graduating with a Bachelor of Kinesiology from the University of Western Ontario, he received his Doctor of Chiropractic Degree and Masters of Science in Chiropractic Sports Science from Life University.   He is the co-creator of Life By Design, owner of The Wellness Group, and co-owner of CrossFit 613.

He maintains a busy family chiropractic practice, a full speaking schedule and finds time to implement the principles and practices of Life By Design in his own life.

Show Notes

  • Life By Design: Lifestyle program, coaching/consulting
  • Life By Design for Chiropractors
  • Evolved in the fact that work load is split up and the results are better!
  • LifeCon Event – Ultimate Chiropractic Marketing Blueprint!
  • Self-esteem, certainty can separate docs from being successful vs. unsuccessful.
  • Clarify your WHY
  • Content marketing – blending online and offline marketing, getting your brand out there.
  • A big marketing mistake: not knowing who your market is.
  • BNI groups- create your own!
  • Spinal screenings may work well in some markets. Some people may see it as unprofessional or needy. By invitation, can be helpful.
  • Productivity hacks: 1. Taking social media off the phone. 2. No email on phone or laptop.
  • Patient experience: clear about what they do and don’t do. Reset expectations by differentiating. Thoroughness of day 1 visit, so patient looks forward to next visit. Smooth systems!
  • “Build your case” on day 1 through objective testing, thorough exam.
  • New doc: The Six Pillars of Self Esteem by Nathaniel Branden
  • Experienced doc: Spend time to create new vision for your practice.
  • Gibson shares challenging story about sister’s diagnosis of Leukemia. Forced him to re-evaluate what he thought about health. “Evaluate everything you believe.”
  • Success is differently defined for every person. For him, spending time with his family is success.
  • Best business advice: “Never forfeit the truth for acceptance.”
  • Bad business advice: To not bring on an associate until his practice was built to full capacity.

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