Oct 27, 2016
Bob Burg shares
information on topics vital to the success of today’s
businessperson. He speaks for corporations and associations
internationally, including fortune 500 companies, franchises, and
numerous direct sales organizations.
Bob regularly addresses
audiences ranging in size from 50 to 16,000 — sharing the platform
with notables including today’s top thought leaders, broadcast
personalities, Olympic athletes and political leaders including a
former United States President.
Although for years he was best
known for his book, Endless
the past few years it’s his business parable, The
Go-Giver (coauthored with John David Mann) that has
captured the imagination of his readers.
The Wall Street
Bestseller, has sold over 500,000
copies. Since its release it has consistently stayed in the top 25
on 800 ceoread’s Business Book Bestsellers List. It has been
translated into 21 languages and is Bob’s fourth book to sell over
Bob is an advocate, supporter
and defender of the Free Enterprise system, believing that the
amount of money one makes is directly proportional to how many
people they serve.
- The Go-Giver: a business parable about shifting your focus to
- Mindset of giving will be profitable. We must focus on bringing
on bringing value to others.
- The Law of Value: “your true worth is how much you give in
value than you take in payment”
- Difference between price (a number) and value
- You can control the journey, or the actions you take, to get to
- The Law of Influence: “determined by how abundantly you put
other people’s interests first.”
- Influence= The ability to move a person to a desired action.
“Pull” as opposed to “push”
- Dale Carnegie said, “Ultimately, people do things for their
reasons, not our reasons.”
- Trust is assured reliance on the character of someone.
- Leaders Eat Last by Simon Sinek: “Trust is a
biological reaction to the belief that someone has our well-being
- Who we are is more important than what we do or say.
- Character is “the sum total of all one’s qualities.”
- “The most valuable gift you have to offer is yourself”
- Some people do not have the self-confidence to be
- Intrinsic value and Market value (what allows you to bring
value to the world)
- Sometimes we are unaware of our value to others.
- Empathy- experiencing another person’s feelings, or trying to
understand their feelings.
- “Let them see you sweat when it’s appropriate.”
- Learning from failures: getting left behind in technology for
not wanting to change.
- “Personal development political correctness”
- Success= Bob’s parents. People who appreciate what is good in
their life. Being loved by people.
- The best “people skill” is having interest in the other
- Don’t confuse authenticity with not improving yourself.
- Best advice: “When the shooter misses the target, it ain’t the
target’s fault. If you wanna make a lot of money in sales, make
your target serving others...The money is the reward for hitting
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