Sep 27, 2016
Dr. Michelle Wendling graduated summa cum laude from Life West
Chiropractic College. She also has a bachelor’s degree from
Colorado State University in Exercise and Sports Science. She
has over 25 years’ experience working on the human body including
massage therapy, physical therapy, and personal trainer. She
was voted Rising Star Chiropractor of the Year by the Colorado
Chiropractic Association in 2013 and 2015 and has been the
President of the Colorado State Board of Chiropractic Examiners
since 2013. In addition, she teaches chiropractors all over the
country the keys to running a successful cash practice including
marketing strategies to improve patient retention, increase
referrals and revenues.
- Definition of Cash practice – paying at time of service, not
- Advantages of going cash: Patients may value your services
more, they may be more loyal, More money, less stress, better
- Super billing if patient's want to submit to their
- Cash is not for practitioner. Patient education is key to
making it work!
- Watch out for policies for your state if you decide to switch
from insurance to cash.
- One fee for all your services.
- Timeline to transition – give patients 30 days’ notice. All
providers have different timeframes. 2-3 months.
- Revenue generally does NOT dip with transition.
- Dr. Wendling does overall body adjusting, soft tissue, and
- MVA – if high risk, she does not accept.
- Medicare patients: get mostly soft tissue, extremity
adjustments, and exercises.
- People’s lives change on a daily basis!
- Dr. Michelle's practice has a long waiting list for new
patients. The demand is so great that she needs another
chiropractor in her office!
- She offers: Online practice enhancement videos! Multiple videos
for patient care, practice building, marketing, customer service,
- The has developed systems for making patient feel their
- Key performance indicators: retention and referrals.
- The communication of chiropractic to people (in English) is
- Her best practice promotion is providing patient
- Actionable content:
- Students – shadow as many chiropractors as you can; New docs –
keep overhead low, do not discount, create value.
- Experienced docs – make a list of things you love and things
you don’t like, delegate or cut out things that drain you.
- Typical time with a patient: 1 hour for initial exam, 30 mins
for 2nd visit, 15 mins for daily visit.
- Learning from failures: getting patients better and then they
leave – you need to create and articulate value of
- Success = loving going to work every day and looking forward to
seeing your patients, loving life, healthy life/work balance,
- Worst business advice: Don’t be yourself.
- Best business advice: Be your authentic self! Focus on the
vision of your dream practice.
- Contact Dr. Michelle at Be the
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