Dec 21, 2016
Monaco has been
a full-time speaker, coach and trainer since 2002, and has
conducted more than 4,000 presentations in America and over 100
presentations in Brazil.
He worked for the Anthony Robbins Companies for 6 years and in
2004, 2005, 2006 and in 2007 he was the top producer and revenue
generator in the country. In 2005, 2006, 2007 and 2008Roberto also coached and
trained all the other Peak Performance Strategists at The Anthony
He has served chiropractors for the last four years, showing them
how to convert more clients at Dr Report’s, ROF, “dinner with doc”
talks and health lectures. He has quickly become the “go-to”
speaking coach for the top Chiropractic Advocates in the
originally from Porto Alegre, Brazil, and he conducts workshops and
trainings in two languages: English and Portuguese.
Roberto lives in
San Diego CA with his beautiful wife, Katie.
- Roberto’s personal story about chiropractic helped to drive his
focus in his public speaking and coaching career.
- Chiropractors are not advocating the chiropractic message= #1
- Communication also has a science, philosophy, and art!
- Realize you are not alone in having a fear of public
- Moving the audience from point A to point B is the main
objective of speaking.
- Put the spotlight on the audience and anxiety will go
- Speaking is not about a perfect performance.
- Audiences now-a-days require you to engage them while
- “He/she who sets the frame wins the game.” Set up the need for
participation before your talk.
- Body Language- “certainty does not sway”
- “Storytelling is the tool of influence” – Stories cannot be
- Your personal story WHY you are speaking.
- Swiss Army Knife story – to illustrate any point.
- Patient stories
- Presenter, presentation, performance
- Most chiropractors are uncomfortable with the close of their
speeches. Rehearse the close at least 7 times
- The close for a 30 minute talk will be about 7 mins if closing
for: Appointments, referrals, speaking gigs.
- Key points for a close:
- Talk about the offer- build up value by naming the offer, list
everything in the offer, use benefit language.
- Three F’s: Freedom of choice, Future regret, Future pacing
- Use a contrast question instead of offering discounts.
- Law of Diminishing Intention.
- Emotional closing story
- Contact: influencology.com, publicspeakingforchiros.com,
Like what you hear?
If you’ve found any value or helpful information in the Chiro
Business Mojo Podcast then we’d love to hear about it! Please head
over to iTunes and subscribe. While you’re at it, leave us a rating
(5 stars would be great) and a review so others can find us! If you
have any questions or comments about this show or its contents,
please post them in the comments area below and we’ll be happy to