Feb 6, 2017
Gorman has been In practice and managing successful high volume
practices, running two to four simultaneously, since 1985. She’s
personally trained over 50 doctors over the years to work in and
run her practices. She created Focus Philosophy Weekends in 1990
and has held hundreds of events over the years. She is the
recipient of numerous awards including: New Beginnings Philosophy
of Chiropractic Award in 1998, Life Force 1000 Chiropractor of the
Year in 2015, and Distinguished Fellow of the International
Chiropractors Association in 2015.
is the co-founder of the League of Chiropractic Women (LCW) and has
served as its first president from 2012 until
- Back to the beginning: Dr. Gorman became a chiropractor because
she is a chiropractic “miracle”
- After graduation: worked for Dr. Sigafoose and learned how to
be successful. After starting her own practice, it took her only 3
months to see 100 patients per day!
- “If you’re on fire, they will come and watch you burn.”
- 4 offices in 4 years, buying and selling practices.
- Having associates: believe in them more than they believe in
themselves. They have to be coachable.
- Barriers to success: people have trouble seeing themselves
successful. Everyone needs a “life line” or support system. Be
around successful people.
- Creating a special and different patient experience in the
office. Always try to exceed the expectations.
- Train the staff on procedures, team building, no negative
- Marketing: screenings, lunch n learns
- Establish the need for chiropractic when at screenings and
making the appointment is key.
- Look at what you do well, and delegate the rest.
- Women need to mentor women, we are not well represented.
- Women are better to listening to their innate wisdom, following
- For new docs: associate yourself with other successful people
in chiropractic. Don’t let anything hold you back. Get constant
connection through seminars or coaching.
- For seasoned docs: People get “bored out” of practice. Keep it
fresh by learning new things.
- Lesson learned: you need the ability to get up and move forward
after falling down.
- Heroes: Dr. Jim Sigafoose, Reggie Gold, and many more.
Different things to learn from different people.
- Daily rituals: Half hour of silence.
- Favorite Books: The Green
The Bigness of the Fellow Within, Abundance for Chiropractors
The Purpose is Profit by Skip Mclaughlin.
- Best business advice: Save money, be independent, give
- League of Chiropractic Women: lcwomen.com
- Life University
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